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Andrew Pond - Founder of GOYA Associates

My career has taken me from hands-on catering management

to board level sales and marketing roles,

giving me a unique perspective on both operational

challenges and commercial growth.


I now combine this experience to help organisations

unlock value and drive sustainable success

in two main activities.
 

  • Hospitality Technology Advisory

  • Fractional Sales & Marketing Leadership

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What motivates me most is seeing people and organisations achieve more than they thought possible, whether that’s a caterer unlocking hidden value from a system, or a business finding new confidence in its sales and marketing approach.

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If you’re an organisation looking to take your next step or improve the status quo, let’s have a chat to discover your objectives/challenges, identify opportunities

and start to develop a clear strategy.

bio image of Goya Associates founder Andrew Pond
Hospitality Technology Advisory

I work with public sector catering organisations to maximise the return from their catering management systems.

Too often investments in technology solutions fail to consistently deliver the best outcome; my role bridges the gap between operators and vendors, improving efficiency, ROI, and customer outcomes.
Friends Choosing Food
image showing human hands with Analysing Data charts on table
Strategic Sales & Marketing Leadership
 
I work with organisations who require senior Sales & Marketing Director expertise and experience,
on a flexible basis

From strategy and go-to-market planning, to sales coaching and performance management, I help organisations sharpen market position, accelerate growth, and build high-performing teams.
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